SOGO x Chappie Christmas Campaign
Visual Identity/Campaign
SOGO, one of Hong Kong’s largest department stores, was teaming up with groovisions, a creative studio in Japan, and their famous chappie characters to celebrate Christmas and share wishes with the customers and their loved ones.
I collaborated with the art director and senior designer on the project to create the key visuals and style guide. I was responsible for producing prepress materials that were implemented throughout the department store, including merchandise, foamboards, as well as stickers for elevators, escalators, pillars, and entrances.
Agency
GrowthRing&Co.
Creative Director
Kenji Wong
Art Director
Sunny Yu
Design
Evan Li / Keith Tang
